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How we work
Five phases. Design-led.
Most engagements run 8-12 weeks end to end.
Every project shapes to your brand and product, but the underlying flow stays the same. We understand before we design, validate before we hand off, and document everything your engineering team needs to build with confidence.
01
Discover Week 1
Brand goals, audience, competitors, success metrics. Workshop with stakeholders, plus a brand audit if there's an existing identity to work from.
Deliverable · Project brief + brand benchmark
02
Research Week 2
User interviews, surveys, competitor analysis, and information architecture mapping. We ground every design decision in evidence, not opinion.
Deliverable · User research summary + IA map
03
Design Week 3-6
Logo and visual language concepts, then wireframes, then low-fidelity prototypes, then high-fidelity UI. Iterative reviews at each step before pixels are finalized.
Deliverable · High-fidelity prototype + design system foundation
04
Validate Week 6-8
Usability testing with target users, stakeholder reviews, and structured iteration. We refine until the design is signed off and ready for handoff to engineering.
Deliverable · Validated prototype + sign-off
05
Hand off Week 8-10
Production-ready Figma components, design tokens, brand guidelines, and documented patterns. Everything your engineering team needs to build the design as designed.
Deliverable · Brand guidelines + production specs + component library